DaveJ wrote:Mexicola wrote:NorthcutTAmnestY wrote:realspiel wrote:This has all been very good and the possibility of BoC releasing a new album mind blowing, but I am starting to lose the will, I honestly thought this would have been done and dusted by tonight
I'm starting to kind of agree with you, man.
Lightweights
ha, i have to kind of agree though. I think having the NPR one three times now is a bit much. It's disappointing to be waiting for more clues, then have something happen, only to get a code repeated again. Feel like the thing is kind of losing momentum by doing this.
I agree with this - I still think this has been a fantastic way to promote an upcoming album but I think the Rough Trade video thing was the first time they've put a foot wrong in all of this. Before that I had been in the IRC chat for days on end and constantly on Twoism but after all the excitement building up with the video playing and then it turning out to just be the NPR code has left me quite deflated to the point where I'm just checking things periodically. I've felt all along that not revealing where the code was meant to go was a mistake on NPR's part and that the Rough Trade video was meant to be the final code but they've had to rethink things - part of me thinks the Adult Swim bump was just a final confirmation to remove all doubt about the placement of the NPR code having had two failed attempts at it and was maybe done after reading all the speculation that a bumper would appear on AS.
Of course, all just speculation on my part but I think a lot of people had their excitement build to fever pitch and peak during the Rough Trade video and have been left disappointed and not as into the whole thing after it.
This is not meant as a criticism of Warp/BoC at all. 99% of this whole thing has been absolutely genius and I'm in awe at the things they've managed to do in promoting this - I hope more bands take up this approach. I think the key though is knowing how long to drag it out for and maybe the NPR code coming up three times is just a bit too much.